We are the People’s Opioid Project
We are a comprehensive health communications solution to combating the opioid crisis. We offer a growing library of ready-made, research-driven risk education and misuse prevention materials for partners across the country to license, customize, and implement in their communities.
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About People’s Opioid Project
We are the People’s Opioid Project, an initiative to get evidence-based, effective risk education and misuse prevention messages into more communities, faster. Good prevention strategies shouldn’t be exclusive, or prohibitively expensive. That’s why we make professional, research-driven education and prevention materials available to communities across the country for a fraction of the cost of starting from scratch.
As a social enterprise, we’re building a sustainable business model to provide communities with health communication strategies that evolve with audience needs and new technologies, and produce materials that are tailored to audiences that need it most. Our solution aims to let every organization pool resources to use shared strategies and customized materials for their community, significantly reducing the cost of campaign development and lowering the barrier to measurable behavior change.
How we can help you
We must come together to take action against the epidemic now. We cannot wait for a silver bullet, or sweeping policies to loosen the crisis’ grasp on our communities. Here is how People’s Opioid Project can help you today:
Services
As behavior change experts, we bring deep audience understanding and a strategic framework for the role of communications in combating the crisis.
Strategic Planning
Create a strategic roadmap to prevent opioid misuse for your priority audiences
Audience Research
Uncover the values and motivators for high-risk audiences to design customized interventions
Trainings
Learn about the root causes of opioid misuse and overdoses alongside best practices to tackle the issue in your community
Materials
We develop resources, materials, and content to deliver effective messages to a range of audiences. There is no one-size-fits-all message that will effectively change behaviors on a large scale, so we apply our audience segmentation and behavior change expertise to design the right content for the right audience.
Available Now
“Strong as the Ocean”: This content package includes video, social media, and website content. It draws a parallel between having a healthy fear of the ocean, and a healthy fear of the power of prescription opioids, since both can be used safely, but can also have dire consequences if not taken seriously.
Want to use these materials in your community?
Contact us for more information
Coming Soon
Social media content promoting responsible medical use of opioids
Social media content promoting safe storage and disposal
Social media content for parents
Social media content reducing stigma around seeking treatment
Print materials for community outreach
Point of sale materials promoting responsible medical use
Medical patient education materials
Prescriber conversation guides
We are experts in tailoring messaging and outreach tactics to each audience. Each set of materials is designed to meet the audience where they are, to cause the greatest impact. This includes both physical and digital materials, with guidelines on how to distribute each in your community.
Meet the team behind the
People’s Opioid Project
SOPHIA LERDAHL / PROJECT DIRECTOR
Sophia leads project strategy, partnership development, and account management. She is inspired to take action because she is frustrated with the pace and fractured nature of the response to date, and believes a united, cross-sector response is essential to slowing the momentum of the opioid crisis.
JEFF JORDAN / CREATIVE DIRECTION
Jeff provides strategic and creative guidance, bringing in two decades of experience in behavior change marketing and motivating audiences to perform healthier behaviors.
Andrew Ermlick / creative lead
Andrew is the creative and cultural lead for this project. After being prescribed opioids for over 5 years, he sought alternative pain treatment and has been passionate about safer, non-addictive options ever since.
MICHELE SOK / Account Supervisor
Michele oversees account management to help partners implement opioid risk education and misuse prevention materials in their communities.
We are powered by Rescue Agency, an organization that works to make healthy behaviors easier and more appealing. Leveraging nearly 20 years of experience preventing risky health behaviors, our work is built on research with thousands of high-risk teens, young adults, and adults from across the country. Rescue works with local, state and federal government agencies, nonprofits, and foundations to improve health outcomes among high-risk audiences. The People’s Opioid Project is built based on learnings from over 100 behavior change campaigns and proven outcomes in health behavior change, as well as over a dozen research studies and campaign learnings to reduce opioid misuse.
